Implementing QR codes for marketing departments: dynamic QR codes
QR codes have become increasingly popular in marketing campaigns in recent years. However, not all QR codes are created equal. Let's talk about dynamic QR codes
March 09, 2023
What are static QR codes ?
These are the most common QR codes. Static QR codes are fixed codes that encode a specific piece of information. For example, a static QR code can encode a website URL, a phone number, an email address, etc... Once the code is created, it cannot be changed. This means that if you want to update the information encoded in the QR code, you have to create a new code.
Also, the more information you add to it, the bigger your QR code will be.
What are dynamic QR codes ?
Dynamic QR codes, on the other hand, are codes that can be edited and updated after they have been created. This means that you can change the information that the QR code encodes without having to create a new code. Usually, the code stores a particular link that redirects the user to the desired data, meaning that no matter the size of the information, the QR code won't get bigger.
Why are dynamic QR codes better for marketing ?
Dynamic QR codes offer many advantages over static QR codes for marketing campaigns. Some of them are the following:
1. Flexibility
Dynamic QR codes allow you to change the information encoded in the code at any time. This means that you can update your marketing message without having to create a new code. For example, if you are running a promotion and you want to change the offer, you can simply update the information encoded in the QR code. This makes it easy to adapt your marketing message to changing circumstances.
2. Tracking & Analytics
Dynamic QR codes allow you to track how many times the code has been scanned, when and where it was scanned. This gives you valuable insights into how your marketing campaign is performing. You can use this data to make informed decisions about how to optimize your campaign.
3. Save money
Because dynamic QR codes can be updated at any time, you won't have to re-print your supports on which you printed your QR code.
A simple example: you printed 1000 flyers with a QR code pointing to your Facebook page on them. 1 month later, you wish to change the destination of the QR codes to a specific page on your website. With static QR codes you'd need to re-print all your flyers, wasting on average $500. With dynamic QR codes, a simple update would completely do the job.
4. Save time & effort
Following the previous example, in addition to wasting money, you'd lose time to generate a new QR code, place it correctly on your flyers and print them all. Time is precious, so do yourself a favor and use a dynamic QR code generator.
The best dynamic QR code generator for marketing
There are already a lot of QR solutions in the market. In average, they cost about 15$ / month and you still may be subject to restrictions (QR code creations, scans, personalization...) unless you choose the most expensive pricing plan.
That's why we created our own dynamic QR code generator for only $3.99 / month, with no limits or fees.
You instantly get access to the tool and can generate as many QR codes as you want, see when and where they've been scanned, customize them to match your brand and modify them at anytime.
This is the best tool you can find in the market for the best price. So, what are you waiting for ? Start now by creating your account here!